Privacy policy.

Last updated - March 2025

1. Introduction

Serenova Therapy (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store and protect your personal data in accordance with:

  • UK General Data Protection Regulation (UK GDPR)

  • The Data Protection Act 2018

  • Privacy and Electronic Communications (EC Directive) Regulations 2003 (as applicable)

  • Any other relevant UK laws or regulations

By using our website, you consent to the practices described in this policy.

2. Data Controller

We are the data controller for your personal data under these laws. If you have questions or concerns about your personal data, you may contact us at:

Your Address - London N22
Email: vdc@serenovatherapy.co.uk

3. What Personal Data We Collect

Depending on your interaction with us, we may collect some or all of the following personal data:

  • Name

  • Email address

  • Telephone number

  • Postal address

  • IP address

  • Device/browser information

  • Location data (if relevant)

  • Usage data (pages visited, time spent, clicks, etc.)

  • Any other data you choose to provide (e.g. via forms, messages, comments)

4. How We Collect Data

We collect personal data in various ways, including but not limited to:

  • When you register or sign up for services

  • When you contact us via forms, email or phone

  • When you use our website (via cookies, analytics tools)

  • Through third parties (if you engage via partners, social media, payment processors)

5. Purposes of Processing & Legal Basis

We will process your personal data for legitimate purposes including:

PurposeLegal BasisTo provide and maintain our services / respond to enquiries / fulfil contractsContractual necessity or performance of contractTo send you updates, newsletters, marketing (if you have consented)ConsentTo improve our website, user experience, analyticsLegitimate interests (with safeguards)For compliance with legal obligationsLegal obligationTo protect against fraud or misuseLegitimate interests / legal basis as applicable

If we rely on your consent, you have the right to withdraw it at any time.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies. These may include:

  • Strictly necessary cookies (for essential site functionality)

  • Performance cookies (to measure site usage)

  • Functionality cookies (to remember user preferences)

  • Advertising/targeting cookies (if applicable)

When required by law, we will obtain your consent for non-essential cookies. You can manage cookie settings via your browser or via any cookie preference tools we provide.

7. Sharing Your Data / Third Parties

We may share your personal data with third parties in the following situations:

  • Service providers who help with website hosting, email services, payments, analytics, etc.

  • Partners or affiliates (if relevant)

  • Where required by law (e.g. court order)

  • To comply with legal or regulatory obligations

We ensure that third parties process your data only in accordance with applicable data protection laws, and we use contracts to ensure they protect your data appropriately.

8. International Transfers

If we transfer your personal data outside the UK (or to jurisdictions outside which are not deemed “adequate” by the UK Government), we will ensure appropriate safeguards are in place (for example, standard contractual clauses or other legal mechanisms approved under UK law).

9. Data Retention

We will retain your personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, regulatory, tax, accounting or reporting requirements. When no longer needed, data will be securely deleted or anonymised.

Examples:

  • Contact details / correspondence: [e.g. 6 years]

  • Marketing data: until you withdraw consent

  • Site usage/analytics data: [e.g. 2 years]

10. Your Rights

Under UK GDPR, you have various rights in relation to your personal data, including:

  • Right to access your data (subject access request)

  • Right to correction if data is inaccurate or incomplete

  • Right to erasure (“right to be forgotten”) in certain circumstances

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing (including for direct marketing)

  • Right to withdraw consent at any time (if consent is basis)

To exercise your rights, contact us at the contact details above. We will respond without undue delay and in any event within statutory time limits.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, and against accidental loss, destruction or damage. These may include:

  • Secure servers / encryption

  • Access controls and staff training

  • Regular review of security procedures

However, no system is entirely secure; while we strive to protect your data, we cannot guarantee absolute security.

12. Children’s Data

If our website is likely to be used by children (under 18), we take extra care. We do not knowingly collect personal data from children without verifiable parental or guardian consent.

If you believe we have collected data from a child in error, contact us and we will delete it promptly.

13. Updates to This Policy

We keep this Privacy Policy under regular review. We may make changes from time to time. If we make significant changes, we will post notice of those changes and update the “Last Updated” date at the top.

Please check this policy periodically.

14. Complaints / Supervisory Authority

If you believe we have not handled your personal data in accordance with UK law, you have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Email: [ico.org.uk/contact]
Telephone: 0303 123 1113

15. Contact Us

If you have any questions about this privacy policy, or wish to exercise any of your rights, or want more details about how we protect or use your data, please contact:

Serenova Therpay
Address: London - N22
Email: vdc@serenovatherpay.co.uk